The Problem
Most baked goods on the market cater to tradition and nostalgia but fail to engage Gen-Z, a generation that craves experiences, personalization, and deeper meaning in the products they consume. With growing interest in astrology, tarot, and mysticism, there is an opportunity to create a snack that goes beyond taste—one that resonates with Gen-Z’s desire for self-discovery and connection.
Black Rabbit
The Solution
Black Rabbit reinvents the baked goods experience by combining delicious cookies with tarot-inspired fortunes. Each package delivers not just a treat, but a moment of insight, fun, and reflection. By merging mysticism with indulgence, Black Rabbit turns snacking into a personalized, engaging ritual—one that speaks to Gen-Z’s curiosity and need for comfort in uncertain times.
