Barilla Pasta

Barilla is more than just a staple in the pantry—it’s a brand that has become synonymous with family, togetherness, and cherished traditions. With a deep-rooted commitment to quality, Barilla transforms everyday meals into meaningful experiences to brings families closer around the dinner table. Whether it’s a quick weeknight meal or a special Sunday dinner, Barilla creates a space where everyone can connect through the love of food and fosters a sense of closeness, warmth, and shared memories.

The Wrapper Project
Take a pantry item and create two separate themes that each include 3 different “flavors.” The first theme relied solely on typography, while the second allowed for the use of both type and imagery. This project challenged me to explore how visual elements and typographic choices can communicate a brand’s identity and enhance product appeal.