The Problem
Barilla’s branding reflects its rich history and commitment to quality, but this project explores how typography can enhance storytelling on its packaging. By emphasizing family moments and traditions, the typography will reinforce Barilla’s role in creating meaningful connections while maintaining its established identity.
Barilla
The Solution
Through a reimagined brand identity, Barilla celebrates the themes of togetherness and how the little things can mean the most. By highlighting its ability to bring people closer through the love of food, the typography showcases Barilla as more than just pasta; it’s a source of warmth, connection, and shared memories at every meal.
